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The B2B storefront — wholesale product catalog with price-on-request, MOQ and trust badges.
Standard Odoo eCommerce is designed for retail: fixed prices, add-to-cart, instant checkout. But wholesale trade doesn’t work that way. B2B buyers want a quote, negotiate on MOQ (minimum order quantity), compare suppliers, and only then place an order. B2B Multivendor Marketplace rebuilds your Odoo website around that reality — modelled on how leading wholesale trade portals operate — while staying 100% native to Odoo’s website, portal and payment framework.
Odoo has no wholesale/quotation-driven marketplace out of the box — no multi-supplier storefront, no price-on-request flow, no RFQ routing, no supplier monetisation.
Marketplace operators, industry directories, wholesale & manufacturing portals, trade associations, and sourcing platforms monetising supplier listings and buyer leads.
Two built-in revenue streams: paid supplier memberships (Silver / Gold) and Trade-Assurance escrow orders — both settled with live online payments.
/b2b with a website menu added automatically.| Marketplace Home | Landing page with hero, search, headline stats, category tiles and featured/trusted suppliers — the entry point to the whole marketplace. |
| Product Catalog | All published products with keyword search, category / verified-supplier / business-type / max-MOQ filters (collapsible on mobile) and pagination. |
| Product Detail | Full product page with images, price display (on-request / fixed / range), MOQ, specs, the “Get Best Price” inquiry form, Place Order (fixed price), Save and Add-to-Compare. |
| Supplier Directory | Browse all active suppliers with verified / business-type / rating filters. |
| Supplier Storefront | A vendor’s branded page — banner, logo, badges, product grid, company info, certifications, reviews and the Contact Supplier panel. |
| Compare Products | A side-by-side table (up to 4 products) across supplier, price, MOQ and every spec. |
| Post a Buy Requirement (RFQ) | Buyers describe what they need; it routes to matching suppliers for competitive quotes. |
| Become a Supplier | Self-registration form — the vendor goes live immediately and gets their storefront & portal. |
| Buyer Dashboard | A quick overview of the buyer’s inquiries, requirements and recent quotes. |
| My Inquiries | Every “Get Best Price” request with its status, the supplier’s reply and quote, and an Accept & Order button that turns a quote into an order. |
| My Buy Requirements | All RFQs the buyer posted, with the number of quotes received and their state. |
| Requirement Detail | Compare all supplier quotes side-by-side, message suppliers, and accept the winning quote (which creates an order). |
| My Orders | All trade orders the buyer placed, with escrow status and totals. |
| Order Detail (Escrow) | The Trade-Assurance timeline — Confirm the order, Pay into Escrow online, then confirm receipt to release funds. |
| Saved Items | The buyer’s shortlisted products and suppliers in one place. |
| Supplier Dashboard | Overview of leads, quotes, sales and the current membership at a glance. |
| Company Profile | Edit the storefront — upload logo & banner, set business type, about, contact and location. Changes appear instantly on the storefront. |
| My Products | Manage the catalog — published status, price, MOQ — with pagination and a per-plan product limit. |
| Add / Edit Product | Create or update a listing with image upload, category, specs, MOQ and validated pricing (fixed / range / on-request). |
| CSV Bulk Import | Upload a CSV to create many products at once (respecting the plan limit). |
| Leads Inbox | Every buyer inquiry & contact message — reply (reveals buyer contact) or send a quote (price / MOQ / lead time), consuming a lead credit. |
| RFQs to Quote | Open buy-requirements matched to this supplier, ready to quote on. |
| Sales Orders | Orders won by the supplier — view escrow status and Mark Shipped when paid. |
| Membership | Current plan, lead-credit and product usage, and one-click Upgrade (Silver / Gold) paid online with automatic activation. |
| B2B Marketplace | A single application menu grouping every marketplace record type below. |
| Inquiries | All buyer “Get Best Price” leads — view, filter, follow up, and see the quotes attached to each. |
| Buy Requirements | All posted RFQs with their matched suppliers, received quotes and awarded state. |
| Trade Orders | Every escrow order with its lifecycle stage, linked online-payment reference and a “Paid” indicator — the operator can advance or cancel orders here. |
| Products | The full catalog across all suppliers — images, categories, specs, MOQ, pricing and published status. |
| Suppliers | Manage vendors — profile, status (Draft / Active / Suspended) and verification (Draft → Pending → Verified), which drives the storefront badge. |
| Buyers | A directory of every contact who sent an inquiry, posted a requirement or placed an order — with their activity counts. |
| Reviews | Moderate buyer ratings & reviews before they appear on supplier storefronts. |
| Memberships | Every supplier subscription — plan, lead usage, payment reference and state — with one-click Activate and the online-payment link. |
| Reporting | Analytics menus — Inquiry Analysis and RFQ Analysis — to track lead volume and sourcing activity over time. |
| Configuration | Set up the marketplace — Categories (the product taxonomy) and Membership Plans (edit prices, lead quotas and product limits). |
Access is governed by two groups — B2B Manager (full backend) and B2B Supplier — so you can safely delegate day-to-day operations.
What it does: Gives every vendor a public, branded storefront and a self-service supplier portal. Visitors can register as a supplier from the website (“Sell on Marketplace”) — they go live immediately, with verification as a trust badge rather than a gate.
How it works: The storefront shows logo, banner, about text, certifications, business type, location, response rate, rating stars and badges (Verified / plan / TrustSEAL / Fast reply). A Contact Supplier panel reveals phone & email to logged-in buyers. Suppliers edit their profile — including logo & banner upload — from My Company Profile.
Where: /b2b/supplier/<id> & /b2b/sell; portal → Profile. Benefit: A professional presence per vendor that builds trust and captures leads.
What it does: Suppliers publish products with true B2B attributes: category, specs, image + gallery, unit, minimum order quantity, and three pricing modes — Price on Request, Fixed price, or a Price Range (min–max).
How it works: Products are added from the portal (My Products) with live price-type validation (fixed > 0; range needs min ≤ max; MOQ positive). Images upload directly. A CSV bulk import creates many at once. The storefront offers category, verified, business-type and max-MOQ filters (collapsible on mobile) with pagination.
Benefit: Accurate wholesale listings without a forced retail price. Dependency: product count is capped by the supplier’s membership plan.
What it does: The core lead engine. Buyers send an inquiry from any product; the supplier receives it as a lead and can reply and/or send a formal quote.
How it works: The inquiry form is pre-filled for logged-in buyers and enforces the product MOQ. The supplier’s Leads inbox lets them reply (which emails the buyer and reveals contact details) or quote (price / MOQ / lead time). The first engagement consumes one lead credit. Buyers track responses under My Inquiries, where an accepted quote converts to an order at the quoted price.
Benefit: A measurable, monetisable lead flow between buyers and suppliers.
What it does: Buyers post a Buy Requirement (need, quantity, target price, deadline) that routes to matching suppliers, who compete with quotes.
How it works: A requirement (/b2b/rfq) is matched to suppliers by category and listed in their RFQs to Quote feed (a supplier never sees their own requirement). Suppliers quote; the buyer compares side-by-side and accepts one — awarding the requirement and auto-creating a trade order at the quoted price.
Benefit: Reverse-auction sourcing that drives competitive pricing.
What it does: Converts an agreed price into a secure order with a full escrow lifecycle: Draft → Confirmed → Paid (In Escrow) → Shipped → Completed (funds released).
How it works: Orders come from a fixed-price product, an accepted inquiry quote, or an accepted RFQ quote. The buyer confirms, then pays into escrow through a real Odoo payment provider; the order auto-advances to Paid when the payment clears (signed amount token prevents tampering). The supplier marks shipped; the buyer confirms receipt to release funds.
Benefit: Trust and transaction revenue. Dependency: a configured Odoo payment provider.
What it does: Sells tiered supplier subscriptions that gate product count and lead volume, plus badges and ranking.
How it works: Three seeded plans ship out of the box — Free (5 leads, 10 products), Silver ($49/mo, 50 leads, 100 products) and Gold ($149/mo, unlimited). Suppliers upgrade from the portal and pay online; the plan auto-activates when the payment clears, applying the quota, limit and badge. Plans and limits are fully editable in the backend, and a scheduled job downgrades lapsed memberships.
Benefit: Predictable recurring revenue for the operator.
What it does: Builds buyer confidence with supplier verification states, star ratings and moderated reviews.
How it works: The operator moves a supplier Draft → Pending → Verified in the backend, lighting up the storefront badge. Buyers who have dealt with a supplier can leave one rating & review (self-reviews and duplicates blocked); reviews show on the storefront with an average score.
Buyer essentials — compare up to four products side-by-side (cookie-based, with a “Compare (N)” counter), save products & suppliers, and navigate from a role-aware portal menu (Buying / Selling tabs). All portal lists are paginated. The backend keeps a Buyers directory of everyone who inquired or ordered.
1. Supplier lists — registers, builds a storefront, publishes products with MOQ and price-on-request.
2. Buyer asks — sends a “Get Best Price” inquiry or posts an RFQ requirement.
3. Supplier responds — uses a lead credit to reply and send a quote (price / MOQ / lead time).
4. Buyer accepts — accepting a quote creates a trade order at the agreed price.
5. Pay into escrow — the buyer pays online into escrow; supplier ships; buyer releases funds.
6. Operator monetises — earns from supplier memberships and escrow transactions.
Full multi-column storefront, sidebars and side-by-side compare.
Fluid grids adapt catalog, product and portal layouts to the viewport.
Columns reflow, sidebars stack, tables scroll within their own frame.
Collapsible filters, stacked cards, full-width search, scrollable menu.
| Supported Odoo version | Odoo 18.0 (Community & Enterprise). Module version 18.0.1.0.0. |
| Required Odoo apps | Website, Portal, Discuss/Mail and Payment — installed automatically. |
| Technical dependencies | base, mail, website, portal, payment. No external Python libraries or third-party services. |
| Payments | Odoo’s native payment framework. Any provider works (Demo for testing; Stripe, Razorpay, PayPal for production). A provider must be enabled to take payments. |
| User access / permissions | Two groups: B2B Manager and B2B Supplier. Suppliers & buyers use portal accounts; public sees only active suppliers and published products. |
| Automation | Scheduled job expires lapsed memberships (and downgrades to Free) and reconciles payments. Email templates for new leads, quotes and expiry. |
| License | OPL-1 (Odoo Proprietary License). |
| Important note | A lead-generation / quotation marketplace, not a retail add-to-cart shop. Runs alongside standard Odoo eCommerce. |
Keywords: b2b marketplace, multivendor, wholesale, supplier storefront, price on request, RFQ, request for quotation, buy requirement, supplier membership, escrow, trade assurance, lead generation, quotation marketplace, odoo 18 marketplace.
